ival, Tomb-sweeping Day, May Day and Dragon Boat Festival, all saw a marked increase in the number of domestic tourists.
During the three-day Tomb-sweeping Day holiday that ende
d on April 7, the number of domestic tourists reached 112 million, a 10.9 increase year-on-year.
Apart from sightseeing, more Chinese tourists now opt to exp
erience the cultural essence of their destinations by visiting local museums.
Over the past three years, visitors to Chinese museums have been growing by about 100 mi
llion each year, Liu Yuzhu, head of the National Cultural Heritage Administration, told reporters earlier this year.
During the week-long Spring Festival Holiday in 2019, more than 40 percent of the 415 milli
on domestic tourists visited museums, a report from the China Tourism Academy showed.